Our New Fused Noodle Range Sold Out in Just 3 Day

We launched our brand-new Fused noodle range at Taste of Kildare
and, by the end of the weekend, our entire first production run had sold out.
Three noodles, one weekend and a much bigger reaction than we expected.

The range includes Fused Medium Egg Noodles, Chicken Flavour Noodles
and Curry Flavour Noodles, all made for quick lunches, easy dinners
and big-flavour noodle bowls.

So, what made the launch move so quickly? Here’s what happened.

Meet the Fused Noodle Range

The Fused noodle range was created for real life.
Think quick lunches, easy midweek dinners, loaded noodle bowls
and simple meals when you want big flavour without the faff.

Most importantly, each product gives you plenty of ways to make it your own.

How the Fused Noodle Range Sold Out in One Weekend

Taste of Kildare felt like the perfect place to introduce the new range.
After all, launching on home turf made the moment even more special.

Throughout the weekend, people stopped by to try the noodles and bring packs home.
Meanwhile, the stock kept disappearing faster than we expected.

As a result, the entire first production run had sold out by the end of the weekend.

Not bad for a first outing.

You can also see more from the launch weekend on

Fused by Fiona on Instagram
.

Why Quick Noodle Meals Are So Popular

Noodles work because they fit easily into everyday life.

First, they are quick to cook. They are also easy to pair with whatever you already have at home.

For example, add chicken, beef, prawns, tofu or crunchy vegetables for a fuller meal.
A jammy egg, spring onions or your favourite Fused sauce can take things even further.

So, one simple pack of noodles can become a stir fry, a warming noodle bowl,
a homemade fakeaway or an easy fridge-clear-out dinner.

That flexibility is exactly what we wanted from the
Fused noodle range: big flavour that fits around real life.

Three Easy Ways to Use the Fused Noodle Range

1. Make a Quick Chow Mein with Medium Egg Noodles

Start by stir frying chicken or tofu with mushrooms, cabbage and peppers.
Next, add your cooked Medium Egg Noodles.

Finally, toss everything through

Fused Chow Mein Stir Fry Sauce

for a glossy, savoury fakeaway-style dinner.

2. Load Up Your Chicken Flavour Noodles

Chicken Flavour Noodles are great on their own.
However, they are also an easy base for a bigger meal.

Add crispy chicken, pak choi, shredded carrot, spring onion and a jammy egg.
In minutes, you have a simple ramen-style bowl with plenty of flavour.

3. Give Curry Flavour Noodles the Fakeaway Treatment

Curry Flavour Noodles bring warming flavour straight to the bowl.
For extra texture, top them with crispy chicken or tofu and crunchy vegetables.

Then finish with fresh chilli or spring onions for an easy dinner with very little faff.

What the Fused Noodle Range Sell-Out Tells Us

Firstly, it tells us that you lot really like noodles.

More importantly, it showed us how much people value food that makes everyday meals easier.
Convenience matters, but flavour still matters just as much.

The range works across lunches, quick dinners, stir fries, fakeaway nights and loaded noodle bowls.
Therefore, there are plenty of ways to keep coming back to it.

Fused sauces and seasonings also make it easy to change things up.
As a result, the same noodles can taste completely different the next night.

What Happens Next for the Fused Noodle Range?

First of all, a very big thank you.

Thank you to everyone who came to Taste of Kildare, tried the noodles and brought packs home.
You helped make this one of our most memorable launches yet.

Most of all, selling through our entire first production run in one weekend showed us
just how ready people were for the range.

So, if those first three days taught us anything, it is that we had better keep the noodles coming.

Big flavour. Quick noodles. Very empty boxes.