Fused Noodles have officially landed in SuperValu stores across Ireland.
After selling out at our Taste of Kildare pop-up, our brand-new noodle range has now been making its way onto shelves nationwide.
We’ve loved getting photos from stores around the country, seeing displays going up and, in some cases, doing our best just to keep the shelves stocked.
Ireland, it turns out you really love your noodles💚🍜
A Brand-New Category for Fused
This is a big one for us.
Fused has always been about making Asian-inspired cooking easier, more accessible and full of flavour. Now, for the first time, we’re bringing that same approach into the noodle aisle.
Our new range gives you three easy ways to get noodles on the table, whether you’re building a quick stir fry, making a simple noodle bowl or just need something fast and full of flavour.
Fused Medium Egg Noodles
A handy store cupboard staple for stir fries, noodle bowls and quick midweek dinners.
Fused Chicken Flavour Noodles
Noodles with a savoury chicken flavour seasoning. Boil it, wok it, own it.
Fused Curry Flavour Noodles
A quick noodle fix with plenty of warming curry flavour and endless ways to enjoy.
Fused Noodles + SuperValu: Nearly 10 Years in the Making
There’s another reason this launch feels particularly special.
SuperValu was the first retailer to launch Fused almost 10 years ago.
Back then, Fused was at the beginning of its journey. So, to now be entering an entirely new category with SuperValu feels like a real full-circle moment for our team.
From those early days to seeing colourful boxes of Fused Noodles appearing in stores around Ireland, there have been a lot of meals, milestones and hard work in between.
And we’re only getting started.
From Taste of Kildare Sell-Out to Shelves Across Ireland
We got a pretty good indication of what was to come when we brought the noodles to Taste of Kildare.
They sold out.
Since then, the response to the wider launch has been brilliant. We’ve been getting photos from SuperValu stores, seeing some fantastic displays and watching the range make its way onto more shelves.
For a small Irish food brand entering a completely new category, seeing that reaction means a lot.
Spotted Fused Noodles in Your Local SuperValu?
The range is rolling out across SuperValu stores in Ireland, so keep an eye out for those bright orange, blue and purple boxes on your next shop.
And if you spot Fused Noodles in your local store, send us a photo or tag @fusedbyfiona. We genuinely love seeing where the range is popping up.
A Huge Thank You 💚
Launching a new category takes a lot of people behind the scenes.
So, a huge thank you to our Fused team on the ground for making it happen, and to the SuperValu store teams who have really got behind the launch, built displays and supported the range.
And, of course, thank you to everyone who has already picked up a box and given our noodles a try.
We knew Ireland loved noodles.
We’re quickly finding out just how much. 🍜
Ready to Get Fused? 🍜
Look out for Fused Noodles in SuperValu stores across Ireland and turn your next noodle night into something seriously tasty.
Boil it. Wok it. Own it.
Follow the Fused Noodle Journey
We’ll be sharing more noodle recipes, serving ideas and store sightings as the range continues to roll out.
Follow
Fused by Fiona on Instagram
and tag us when you spot the new range in your local SuperValu.
Ireland, Meet Your New Noodle Night
Go classic with Medium Egg Noodles, reach for Chicken Flavour or bring a little extra warmth with Curry Flavour.
However you make them, the idea is simple: quick food, big flavour and plenty of ways to make it your own.
Ireland, it’s time to get Fused. 🍜
